Store Owners - Home
Phase One of, "A Modest Proposal - Changing the Way Many Think about Pet Stores and Rescues ... Forever!" is titled:
Our Intention: To provide a step-by-step blueprint to enlightened pet store owners and rescues, enabling them to establish a mutually beneficial relationship, resulting in the saving of lives.
Store owners and rescue group leaders forming our coalition are dedicated to implementing a protocol that will ensure a safe, healthy and nurturing environment for homeless pets.
Please join our campaign by completing an Application. No fee is involved. Thank you.
The Right Kind of Publicity
the right publicity produces incredibly positive results, bad publicity
can put a store out of business. Whenever a pet store makes news
involving either an animal control citation or a closure due to
protesters, dark clouds fall over all stores selling puppies.
At that point, the source for the pups or their living conditions is of
no consequence, and the premise of one bad apple takes precedent.
Historically, between the public protests and closures, there have been
periods of calm. However; with the advent of social media and the
speed in which information is transmitted, that is no longer the case.
Laws have changed. Ever since pet stores first entered malls,
activists called for their demise but were unable to have a physical
presence ... until now. With a 2007 California Supreme Court ruling, Barkworks
- a California-based chain of mall stores selling puppies - has
recently become the focus of a great deal of negative publicity (seen
Publicity is merely one reason for stores to consider
bridging the gap. By following Keys and Steps outlined in this site, stores will be able to ring in more sales, while amping up their credibility.