There is an art to writing good press releases. What is a good press release? One that gets the attention of the intended reader. Check books and on-line publications for great press release material!
Press Releases & Published Articles
The Right Kind of Publicity
While the right publicity produces incredibly positive results, bad publicity can put a store out of business. Whenever a pet store makes news involving either an animal control citation or a closure due to protesters, dark clouds fall over all stores selling puppies. At that point, the source for the pups or their living conditions is of no consequence, and the premise of one bad apple takes precedent.
Historically, between the public protests and closures, there have been periods of calm. However; with the advent of social media and the speed in which information is transmitted, that is no longer the case.
Laws have changed. Ever since pet stores first entered malls, activists called for their demise but were unable to have a physical presence ... until now. With a 2007 California Supreme Court ruling, Barkworks - a California-based chain of mall stores selling puppies - has recently become the focus of a great deal of negative publicity (seen in this
Publicity is merely one reason for stores to consider
bridging the gap. By following Keys and Steps outlined in this site, stores will be able to ring in more sales, while amping up their credibility.