Pet Product Newsis the leading monthly publication for our industry. News is current, and there are departments that cover most every aspect of the pet world. The on-line version is superb, and blogs are must reads.
prsecrets.com is a worthwhile site. Here, you will find free quality material, all at your disposal.
Susan Harrow is a recognized expert in the field of media and marketing. She possesses an innate ability to transform important concepts (such as writing press releases) into easy-to-understand steps, acquiring excellent results. Valuable information can be found in her book, "Sell Yourself Without Selling Your Soul".